Tuesday, January 29, 2008

Wine Shop: Moore Brothers Wine Company

33 E 20th Street (bet. Broadway and Park Avenue South)
866-986-6673
www.moorebrothers.com

When we walked into the Moore Brothers wine store, you can’t help but notice Moore warm-up jackets hanging up and available because the entire store is chilled for proper wine storage. Another interesting feature was the children’s play area with books and a PC sectioned off so the adults can browse and taste without interruption.

But, the wine itself sold at Moore Brothers is the most unique characteristic of the store. They do not stock popular labels. Every bottle is personally selected by the owners, who over the years have developed a rapport with a number of small wine producers. Since we like to think of ourselves as experienced wine consumers, we were shocked that we couldn’t find a single bottle we remembered drinking in the entire store. Determined, we finally recognized the Domaine Daniel Rion label. We believe we had it at Bernard Loiseau-La Cote d’Or restaurant in Burgundy.

There is currently a 10% discount on every bottle in the store until Feb. 4th, so we picked up two bottles that were reasonably priced before the discount. One was a Chotes-du-Rhone “la Friande” Domaine Jaume 2006, ($11); the other, a red from Coteaux du Languedoc “Prestige” Chateau Des Hospitaliers 2005, ($12.50). We also selected a Brut Rose Delavenne et Fils NV Champagne ($50) that we will open on Valentine’s Day. There was also an interesting selection of wines from Germany and Italy--the kind of bottles you only see when you visit these countries.

At checkout, Jill the amiable sales person, printed out the tasting notes for all three. She also registered us, and now on their website after we log in, the system keeps tabs on everything purchased. Moore Brothers is a serious wine buying place and a fine addition to the NY wine scene.

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