140 Fourth Avenue at 13th street
212-675-8100
http://www.unionsquarewines.com/
Printed on the window shade of the Union Square Wines & Spirits store is the USQ logo in big red letters. This is appropriate because we find a good portion of their red wine inventory to big, powerful and robust. And there always seems to be a large number of boxes stacked up by the exit door ready to be delivered. We look at USQ as one of the new breed of stores marketing wine and spirits in NYC.
The store is easy to navigate. Once you go inside just to the right is a huge Viking double refrigerator filled with sake. On their website, sake has a link with a drop down list. This is a product that is not so prominent in most wine shops around town.
USQ also has a large temperature controlled room for their high end wines. On the countertop in the center of the room is something called an enomatic wine serving system.(http://www.enomatic.it/). USQ has three of them located throughout the store with a selection of wine bottles attached for tastings.
The way it works is after they mail you an enomatic card, for every dollar you spend at USQ, you get five points credited to your account. Then, when you want to sample one of these bottles, you give them your enomatic card and they deduct the points from your account. The better the bottle, the more points they will deduct. It is a novel idea and we don’t know any other shops in NY that offer this type of tasting.
Once you are registered as a USQ customer, you can expect to receive occasional postcards in the mail alerting you to sales, and weekly e-mails about an upcoming tasting or special event. The store runs many of them, and the space works well for these programs. We always review the e-mails because you never know when a blockbuster 30% case discount is going into effect. It’s at those times that we most like to make a pilgrimage to USQ.
212-675-8100
http://www.unionsquarewines.com/
Printed on the window shade of the Union Square Wines & Spirits store is the USQ logo in big red letters. This is appropriate because we find a good portion of their red wine inventory to big, powerful and robust. And there always seems to be a large number of boxes stacked up by the exit door ready to be delivered. We look at USQ as one of the new breed of stores marketing wine and spirits in NYC.
The store is easy to navigate. Once you go inside just to the right is a huge Viking double refrigerator filled with sake. On their website, sake has a link with a drop down list. This is a product that is not so prominent in most wine shops around town.
USQ also has a large temperature controlled room for their high end wines. On the countertop in the center of the room is something called an enomatic wine serving system.(http://www.enomatic.it/). USQ has three of them located throughout the store with a selection of wine bottles attached for tastings.
The way it works is after they mail you an enomatic card, for every dollar you spend at USQ, you get five points credited to your account. Then, when you want to sample one of these bottles, you give them your enomatic card and they deduct the points from your account. The better the bottle, the more points they will deduct. It is a novel idea and we don’t know any other shops in NY that offer this type of tasting.
Once you are registered as a USQ customer, you can expect to receive occasional postcards in the mail alerting you to sales, and weekly e-mails about an upcoming tasting or special event. The store runs many of them, and the space works well for these programs. We always review the e-mails because you never know when a blockbuster 30% case discount is going into effect. It’s at those times that we most like to make a pilgrimage to USQ.
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